Toyota launched the new Corolla Hatchback

We included an action-packed Facebook Live as part of our content plan to engage fans in a unique and interactive way. The execution captured Toyota's prominent race car drivers going head to head LIVE from the Irwindale Speedway. By combining the thrill of auto tuning and racing with the introduction of the new Corolla Hatchback, we effectively showcased the car's features while appealing to a relevant target audience.