Pride x Metro by T-Mobile

Metro believes that Pride is a celebration that powers our future and asked us for a brand campaign that would resonate with their social audience. Leveraging the lifting of pandemic restrictions, we took inspiration from the reemerging Ball scene as a platform to shine a spotlight on queer Ballroom leaders. Additionally, we made it a priority to ensure LGBTQ+ community members were cast for additional campaigns, aiming to provide representation throughout the entire year.