Jeopardy!

Jeopardy! America’s Favorite Quiz Show® (before it was available on streaming services) wanted to appeal to a younger, new audience without alienating their loyal following. As the lead social media strategist, I was able to launch new channels, beef up the community management approach, turned beloved clues into social content, took copious notes during tapings, and of course introduced Alex Trebek and the crew to Snapchat and Instagram.